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'Brotox': Popularity On the Rise for Men

Updated: Dec 1, 2022

Med-spas are seeing more and more men coming through their doors as they are embracing cosmetic and aesthetic procedures to look and feel their best as stigmas start to melt away.

Although women still make up the majority of these procedures, “Brotox” is also becoming mainstream among men. Men in the United States get more than half a million botulinum toxin injections every year. Botox injections are the No. 1 cosmetic procedure requested by men, with 473,354 treatments administered in 2019 alone—a 5% uptick from 2018 and a 403% increase from 2000, according to the American Society of Plastic Surgeons (ASPS).

The Popularity of Botox is On The Rise for Men

Women still dominate the market for cosmetic procedures, but the number of men getting work done is trending upward. Botox and other botulinum toxin injections like Dysport and Xeomin are some of the most popular anti-aging methods men.